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Course modules
主修:

    Advertising: History and Development
    Advertising: Ethical, Regulatory and Social Issues
    Advertising: Nature and Impact
    Principles and Practices of Marketing
    Marketing Theory
    Research Methods and Management I
    Research Methods and Management II
    Dissertation

选修 (one from the following):

    Global Affairs, Communication and Power
    News Management, Communication and Social Problems
    Critical Approaches to Consumer Culture
    Technology, Culture and Power: Global Perspectives
    Film as Mass Communication
    The Digital Economy
    International Political Communication
    Global Cinema
    Media and Religion
    Media and Conflict
    Researching Social Media
    Law, Media and Communication
    Media, Communication and Politics in the European Context
    Media as Technology
    Digital Journalism
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