一千零一个中国品牌故事 | 庆泰烟花 黄蔚德

品牌故事

Huang Weide, the founder of Qingtai fireworks: The moment the fireworks bloomed in the sky, his mother laughed happily, and Huang Weide also laughed.

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WIRTEN by Zhou Junjun
文 周君君
PIC by Qingtai
图 庆泰
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She is a woman who has endured hardships. She was born in a time of war, and grew up in a time of poverty and hunger.Her name is Chen Yulan.
她是个历经磨难的女人，出生在战乱的时代，成长在贫穷饥饿的年代。她叫陈玉兰。

In her youth, Chen Yulan was introduced to marry a innocent and honest man and gave birth to a pair of children. When she felt that happiness finally came to her, her husband died unexpectedly when her son was just four years old , and her daughter was just a baby.
青春时期，陈玉兰经人介绍嫁给了一个质朴诚实的男人，生育了一双儿女，当她感到幸福终于降临她的身边时，家中的顶梁柱丈夫却意外去世，那一年她的儿子才刚满四岁，女儿才咿呀学语。

The bumpy fate, bumpy experience, defeated this honest woman. She cried with a pair of children who were heartbreaking and fainted. When she woke up, the son stood by the bed and took a glass of water. She drank, pointed to the window and said to her, "Mom, look, it's Chinese New Year, Fireworks outside are so beautiful. "
颠簸的命运，坎坷的经历，重重将这个淳朴的女人击垮。她抱着一双儿女撕心裂肺的哭到晕厥，待她醒来时，儿子站在床边端了一杯水她喝，指着窗外对她说：“妈妈，你看，过年了，外面放爆竹，真好看。”

Chen Yulan wiped her tears out and hugged her son and daughter tightly ...
陈玉兰擦干眼泪，紧紧的抱紧儿子和女儿……

Since then, this innocent woman has carried the family and worked hard. She wish to allow her children to eat and eat, and to put a few firecrackers with her children during the New Year and the New Year.
从这以后，这个淳朴的女人就挑起家庭的重担，不辞劳苦的工作，她质朴的心愿就是能够让儿女能够有口饭吃，过年过节也能够跟儿女放几个爆竹。

The fireworks of the year his father died and the tears of his mother were like a deep mark in Huang Weide's heart. Watching his mother toil day and night for their livelihood, her mother ’s sweat and increasingly emaciated body, in the third grade of elementary school, Huang Weide dropped out of school to work as a petty worker in a firecracker factory and took the initiative to choose the most dangerous job of adding gunpowder to the firecrackers, only for one day. Make a few more cents to help mothers feed their families.
父亲离世那一年的烟花、母亲的泪水，像一枚印记，刻在黄蔚德内心的深处。看着母亲为了生计日夜操劳，母亲的汗水、日渐佝偻的身体，读到小学三年级，黄蔚德就辍学到一家爆竹厂做小工，主动选择最危险的给爆竹加火药的工作，只为一天能够多赚几毛钱来帮助母亲养家糊口。

This is done for twelve years.
这一做就是十二年。

Hard-working and hard-working Huang Weide became a master of firework technology from a small piece worker. At that time, his biggest wish was: mothers should not be so hard, family members can eat every day, and they can accompany fireworks with their mother and sister during the Chinese New Year.
勤奋好学的黄蔚德从计件小工做到了烟花技术师父，那时他最大的愿望就是：母亲不要那么辛苦，家里人每天都能吃饱饭，过节过年能陪母亲妹妹一起放爆竹。

The spring breeze of reform and opening up finally came to Liuyang, and Huang Weide opened a small fireworks workshop at home. Over the years, Huang Weide and his mother often donated the grain and rice in their homes to the villagers who had no food in the village. Because of their goodwill, many people took the initiative to work for Huang Weide. There are major events, small events, happy events, and festivals in the village, and the villagers will come to Huang Weide's home to buy fireworks and firecrackers. Huang Weide's fireworks workshop soon became popular.
改革开放的春风终于吹到了浏阳，黄蔚德在家里开了个小小的烟花作坊。多年来，黄蔚德和母亲经常将家中的粮米赠送给村里没有饭吃的乡亲，因为他们的善意，有很多人都主动来给黄蔚德做工。村里有大事、小事、喜事、节日，村民们也都会来黄蔚德家里买烟花爆竹。黄蔚德的烟花作坊很快就做的红火起来。

Huang Weide's diligence and hard work, good deeds and charities, won the hearts of the people. When Liuyang's first private factory, the Liuyang Cement Plant, was completed, everyone recommended him to be the plant manager. In the era when everyone still had a monthly salary of 30 yuan, Huang Weide let a little-known private factory achieve an annual profit of more than 6 million and export it to the world.
黄蔚德的勤奋好学，乐善好施，深得人心。浏阳的第一家民营工厂浏阳水泥厂建成时，众人推荐他当了厂长。在大家还拿着30块的月工资的年代，黄蔚德就让一家名不见经传的民营小厂做到年利润超600万，出口全球。

This is another twelve years.
这一做，又是整整十二年。

That year was also Chinese New Year. Huang Weide helped his mother to stand at the door and watch the children set off fireworks. I saw a child in his t-shirt about 10 years old, holding a bowl in his hand and looking aside, dazzled, his eyes filled with hope and happiness. Huang Weide's eyes were wet. He seemed to see his childhood. He remembered the tears that his mother shed in the New Year and the fear in their hearts.
那一年，也是过年。黄蔚德扶着母亲站在门口看小孩子们放烟花爆竹，只见一个衣衫褴褛约莫10岁的孩童，手里拿着一只碗也站在一旁看眼花，眼里写满——希望，幸福。黄蔚德眼睛湿润了，他似乎看到了儿时的自己，他想起了父亲走的那年过年母亲流不完的眼泪，以及他们兄妹俩心底的惶恐。

He took a large bowl of food and handed it to the begging child, then took out all the money in his pocket and gave it to the child, and said to him, "Child, go home, have a reunion dinner with the family, put firecrackers." Looking back at her mother, her eyes were full of tears, but her face was filled with a reassuring smile.
他端上一大碗饭菜递给了那个乞讨的孩子，然后将口袋的钱全都掏出来交给孩子，对他说：“孩子，回家吧，去跟家人吃团圆饭，放爆竹。”他回头望着母亲，母亲眼里也满是泪水，脸上却绽放着欣慰的笑容。

Looking at the colorful fireworks in the sky, Huang Weide wiped away his tears and decided to return to the fireworks industry. This splendid firework describes the people's simple wish for Guotai and Min'an, and a beautiful expectation for a happy life. This beautiful firework bears witness to the happiness and reunion of the common people and the beautiful pursuit of the future.
望着天上绚烂夺目的烟花爆竹，黄蔚德擦干眼泪，决定重新回到烟花行业。这绚烂的烟火，述说着老百姓希望国泰民安的淳朴心愿，对幸福生活的美好期盼。这美丽的烟火，见证着老百姓阖家团圆的幸福欢乐，以及对未来的美好追求。

He named his firework career-Qingtai. Huang Weide hopes to devote all life and energy to this cause that can bring hope and happiness to people. Helping more people have joy and happiness is also his mother's pursuit and desire for life.
他给他的烟花事业取名——庆泰。黄蔚德希望把所有生命和全部精力都付出到这个能够给人带来希望和幸福的事业里。帮助更多的人拥有快乐和幸福，也是他母亲一生的追求和心愿。

In China's fireworks industry, Qingtai Fireworks is the brightest firework.
在中国的烟花行业里，庆泰烟花就是那一朵最闪亮的烟花。

Today, Huang Weide talks about his mother ’s suffering, and his eyes are still wet. He often said to people, "I have been in the fireworks industry for almost 50 years. I want to make fireworks in my lifetime, just to make my mother feel for my son. Pride, just because fireworks can make the mothers of the world laugh happily. "
今天黄蔚德谈起母亲曾经的苦难，仍会眼睛湿润，他经常对人说：“我在烟花行业做了快五十年，我希望用一生的时间做烟花，只为让我母亲能够为儿子感到骄傲，只为烟花能够让天下的母亲都能开心地笑。”

The moment the fireworks bloomed in the sky, his mother laughed happily, and Huang Weide also laughed.
烟花在天空中绚烂绽放的那一刻，母亲开心地笑了，黄蔚德也笑了。