一千零一个中国品牌故事 | 淘宝衣族 朱鸽

品牌故事

淘宝衣族朱鸽：我可以，你也可以！“衣服”改变命运！

文 周君君
编辑 向虹锦

淘宝衣族有二十多家分公司，有二十多个大型仓库，门店超过上百家，十几个联营厂，日营业额超百万，年营业额数亿，成为中国最大的服装供应链之一。她曾被誉为“地摊女王”，带领着整个村的兄弟姐妹街坊邻里，从一无所有的农民发展为今天身家数百万的生意人……她的传奇故事成为当地教育孩子的范例，而今她仍穿着售价仅8块的套装……她叫朱鸽。
Taobao Yizu has more than 20 branches, more than 20 large warehouses, more than 100 stores, more than a dozen affiliated factories, daily turnover of more than one million, annual turnover of hundreds of millions, becoming China's largest clothing supply One of the chains. She was once hailed as the "Queen of the Street" and led the neighbourhood of the siblings of the whole village from a peasant who has no possessions to a businessman who is worth millions today... Her legendary story has become a local example of educating children. Wearing a suit that costs only 8 yuan... her name is Zhu Ge.