1001 brand story | 妈仔谷连锁
Writen by Zhou Junjun
Edictor by Xiang Hongjin
妈仔谷连锁彭云辉：孩子的人生，“一步”都不能随意，该有“计划”！
妈仔谷为你制定“0-6岁母婴成长使用说明书”
Ma Zigu Chain Peng Yunhui: The child's life, "one step" can not be arbitrary, there should be "plan"!
Ma Zigu formulates "Operating Instructions for Maternal and Child Growth of 0-6 Years" for you
如果你走入妈仔谷总部，你会看上墙上一幕幕彭爸爸的黑白照片。一个眼睛不大却自带喜感的男人用温柔充满着爱的眼神对婴儿每一个细节呵护的照片，有的是他在喂婴儿喝奶，有的是他为婴儿在按摩，有的是为婴儿在换尿片，有的是在跟婴儿说话，有的是哄婴儿睡觉，有的是给婴儿洗澡……
每一幕，都让人感受到浓浓的父爱，深深的感动，深深的震撼。
If you walk into the Mazai Valley headquarters, you will see a black and white photo of Peng ’s father on the wall. A man with small eyes but with a sense of joy takes care of every detail of the baby with tender and full of love. Some of them are feeding the baby and drinking milk, some are massages for the baby, and some are changing diapers for the baby. Some are talking to the baby, some are coaxing the baby to sleep, and some are bathing the baby ...
Every scene makes people feel the deep paternal love, deeply moved and deeply shocked.
人生路不可随意，每一步都得用心地走，每种遇见都会在人生当中留下印记，无论遇见人，遇见事，遇见物件；据世界儿童心理学，行为学专家数据，一个人初生到这个世界时0-6岁，是感知能力最强的时候，他的一切“遇见”都会被他深刻的感知，然后雕刻在他潜意识深处，伴随他一生，影响他一生的每一次“抉择”。所以每个父母希望能用更正确的方法论，更专业的方法，更专业的“情绪”，去为孩子做更多“对”的事情，希望能让孩子“遇见”更多的美好。可是初为父母，几乎都是处于混沌状态。
那时的彭云辉和妻子自然也处于混沌之列。
The path of life is not random, every step has to be taken carefully, every encounter will leave a mark in life, no matter whether it meets people, encounters, or objects; according to the world ’s child psychology, behavioral expert data, a person is born to this At the age of 0-6 years in the world, when he has the strongest sense of perception, all of his "meetings" will be deeply felt by him, and then carved in the depths of his subconscious, with him throughout his life, affecting every "decision" in his life. Therefore, each parent hopes to use more correct methodology, more professional methods, and more professional "emotions" to do more "right" things for their children, hoping to make their children "meet" more beautiful. But as a parent, almost all are in a state of chaos.
At that time, Peng Yunhui and his wife were naturally in chaos.
十四年前，还是独生子女的时代，孩子的降生就是每个家庭最重要的事情和全部关注的中心。那年，彭云辉初为人父，那是种非常奇妙的体验。充满惊喜，感叹生命的神奇和伟大，同时，又诚惶诚恐，不知道该如何正确地去面对新生命的成长，总担心一个细节没做好给孩子带来创伤，造成悔恨。
Fourteen years ago, the age of only children, the birth of a child was the most important thing and the focus of all family attention. That year, Peng Yunhui became a father, which was a very wonderful experience. Full of surprises, lamenting the magic and greatness of life, at the same time, sincere and terrified, I do not know how to properly face the growth of a new life, always worried that a failure to do a good job will cause trauma to the child and cause regret.
女人刚生完孩子，作息时间完全被打乱，又对孩子的过分紧张，对环境的过于敏感，很容易产生一定的忧郁情绪，而哺乳期阶段情绪的忧郁或者波动却直接影响到母乳的质量和产量。而彭云辉妻子就属于这种类型，孩子不足两个月母乳已经不足以供应孩子的需求。吃什么奶粉，吃什么辅食就成了一家老小讨论研究的重要话题。彭云辉开始专心研习专业书籍，在网上收集经验，唯恐选择错误让新生孩子受到一点伤害。
那一段日子，彭云辉夫妇感觉每天过的慌慌张张，像在打乱仗。
When a woman has just given birth to a child, her schedule is completely disrupted, she is too nervous about the child, and is too sensitive to the environment, it is easy to produce a certain degree of depression, and the depression or fluctuation of emotions during the lactation period directly affects the quality of breast milk And yield. Peng Yunhui's wife is of this type. Breast milk for children with less than two months is not enough to meet the child's needs. What kind of milk powder to eat and what kind of complementary food to eat have become an important topic for a family to discuss and study. Peng Yunhui began to concentrate on studying professional books, collecting experience on the Internet, lest the wrong choice might hurt the newborn child.
During those days, the Peng Yunhui couple felt panicking every day, like fighting a war.