[已售]
必修课:
1. Innovation management and new product development 3rd.(text book)
2. Principales and practice of marketing 5th.(text book)
3. Marketing research 3rd. (text book)
4. Strategy brand management (text book)
5. Business research methods 2nd. 虽然不是text book, 但是在FOK 和写毕业论文的时候很有用~~~~
6. Consumer Behaviour: A European Perspective (Third Edition), (text book)
MARKETING THEORY 老师没有提供text book, 但是我把老师的note和他自己正在写的书的草稿打印出来了,足够用于考试。
选修课:
7. Principles of services marketing 5th. (text book)选修课services markeing的text book
8. Quantitative Marketing Intellegen 的主要是提交用spss做的报告,老师推荐的英文版我没有,即使有用处也不大,
但是我有中文版,对这门课及大论文有很大帮助,而且这门课很好过。
其他相关的书:
9.Sales promotion
10.Principales of marketing
11.Consumer behaviour
12.Global marketing management
13.Principles of marketing