有些书的版本可能旧了一些，作个参考吧！
1. International Marketing Strategy: Analysis, Development and Implementation. (2004). 4th edition. Doole, I and Lowe, R. Thomson.
2. Market-Driven Management: Strategic and Operational Marketing. Lambin, J. J. (2000). Palgrave.
3. Consumer Behaviour: A European Perspective. (1999). Solomon, et al. Prentice Hall.
4. Consumption. (2003). Aldridge, A. Polity.
5. Marketing Theory: A Student Text. (2000). Baker, M. J. Thomson.
6. Data Construction and Data Analysis for Survey Research. (2001). Kent, R. Palgrave.
7. Marketing Research: An Applied Orientation. 4th edation. (2004). Malhotra, N. K. Prentice Hall.
8. Principle of Marketing. (2000). 2nd edition. Brassington, F and Pettitt, S. Prentice Hall.
9. Representing Organisation: Knowledge, Management and the Information Age. (2004). Lilley, S et al. Oxford University Press. (copy).
10. Innovation Management and New Product Development, Financial Times/Pitman Publishing. 3rd edition. (copy).(必须的PRODUCT POLICY AND INNOVATION辅助）
11. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. (2000). 5th edition. Shimp, T. A. The Dryden Press.
[ 本帖最后由 bill 于 2008-8-19 01:33 编辑 ]作者: Harry 时间: 2008-7-4 12:31
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