Marketing的课件和相关延伸阅读文献有:
1.Branding and Communication
2.E-Marketing
3.Quantitative Research Intelligence
4.International Marketing
5.Product Policy and Innovation
6.Business to Business Marketing: relationship, Networks & Strategies
2.Marketing 的课本有:
三本英文书:1.Principles and Practices of Marketing (最新版)
2.Marketing Management
3.Marketing Theory (这本是打印版本)
另有三本中文书是:市场调查
服务营销
品牌管理
Study Skill 授课用的教材 (听,说,读,写 4本册子)