教材,6门必修全,还有一门B2B选修
Innovation Management and New Product Development (3rd edition) 原价£42
Strategic Branding Management 原价£28.99
Consumer Behavior (7th edition) 原价 £49.99
Marketing Theory (2010) 原价£28
Principle and Practice of Marketing (附光盘)
Marketing Research
B2B (选修)
另外附送
Kotler 的 Principles of Marketing 对写论文很有帮助
牛津高阶字典
以及
两本消费者行为学参考书