British viewers are abandoning the television schedules, creating a boom for programmes downloaded on demand, a survey has found.
More than a third are now watching programmes on demand regularly through web media players, twice as many as last year, according to the annual Tiscali TV Trends report. More than 3.5 million programmes have been streamed or downloaded on demand via the BBC iPlayer since Christmas Day. The most frequently streamed programmes were the Doctor Who Christmas special, the Extras Christmas special and Top Gear.
The report found that 64 per cent of viewers believe the schedules restrict their viewing too much. A lack of choice and technical innovations in the more flexible provision of television are prompting viewers to turn off traditional channels and networks.
Although many new web TV services have been started (BBC iPlayer, ITV.com, 4oD and Joost) viewers still prefer to watch on-demand programmes on their television sets. The survey found that 62 per cent of those viewing on-demand content are doing so on their television, while the remaining 38 per cent are watching on a PC. The preference is similar when it comes to downloading films.作者: lulu 时间: 2008-1-16 18:55