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Jobber,David(2007) "Principles & Practices of Marketing" 5th edition.London:Mc Graw-Hill.
Malhotra N and Briks D "Market Research: An applied Approach" 3rd Editon.Prentice Hall.
Michal Solomon,Gray Bamossy, Sren Askegarrd and Margaret Hogg(2006) "Consumer Behaviour: A European Perspective"(3rd editon) .Prentice Hall.
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