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第1,2学期教科书:
1. Principle of Marketing 5th (David Jobber, 2007) 附带CD 30磅
另中文市场营销书(从国内寄来的) 5磅
2. Consumer Behaviour: A European Perspective 3rd (Michael Solomon et al. 2007) 25磅 (Sold)
3. Strategic Brand Management (Elliot Percy, 2007) 20磅
4. Marketing Research: An Applied Approach Updated 2nd European Edition (Naresh K. Malhotra and David F. Birks, 2006) 20磅
5. Innovation management and New product development 4rd (Paul Tratt, 2007) 20磅 (Sold)
选修课部分教科书:
1. Business-to-Business Marketing (Brennan et al, 2007) 18磅 (Sold)
2. International Marketing Strategy: Analysis, development and implementation 4th (Isobel Doole and Robin Lowe, 2004) 20磅
备注:附加很多有用的免费学习资料!!!
有意购买者请拨打:07773708750/07868249695
qq请加: 583853099
[ 本帖最后由 Victor 于 2009-7-29 01:52 编辑 ] |
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