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 本帖最后由 幸福的妹妹 于 2013-10-16 17:03 编辑  
 
Marketing選修用書籍及必修相關書籍: 
 
 
" Marketing: real people, real choices"  
" Strategic brand management" 
" Business [color=#f35b0 !important]to Business Marketing: Relationships, systems and communications" 
" [color=#f35b0 !important]Marketing Research: An Applied Approach" 
" Consumer Behavior: A Strategic Approach" 
" International Marketing Strategy" 
" Business ethics" 
" Global Marketing Management" 
" Principles and Practice of Marketing"  
畢業論文所需要的相關書籍: 
" Strategic Brand Management" 
" Marketing Theory" 
"Principles of Marketing" 
這些書在課堂上以及寫畢業論文時都會用到,平均一本賣15磅.有意購買的同學請聯繫我 :) 
我的信箱: imyeitsu@hotmail.com微信ID: imyeitsu 
我的名字: Karyn 
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