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本帖最后由 幸福的妹妹 于 2013-10-16 17:03 编辑
Marketing選修用書籍及必修相關書籍:
" Marketing: real people, real choices"
" Strategic brand management"
" Business [color=#f35b0 !important]to Business Marketing: Relationships, systems and communications"
" [color=#f35b0 !important]Marketing Research: An Applied Approach"
" Consumer Behavior: A Strategic Approach"
" International Marketing Strategy"
" Business ethics"
" Global Marketing Management"
" Principles and Practice of Marketing"
畢業論文所需要的相關書籍:
" Strategic Brand Management"
" Marketing Theory"
"Principles of Marketing"
這些書在課堂上以及寫畢業論文時都會用到,平均一本賣15磅.有意購買的同學請聯繫我 :)
我的信箱: imyeitsu@hotmail.com微信ID: imyeitsu
我的名字: Karyn
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