Reading
The semester 1 reading lists will be published when you join us. Prior to arriving you may wish to prepare yourself with some preliminary reading. The following texts are recommended:
Jobber, D. (2009) Principles and Practice of Marketing (6th Edition), Maidenhead: McGraw-Hill.
Ellis, N. et al. (2010) Marketing: A Critical Textbook, London: Sage.
Baker, M. and Saren, M. (2010) Marketing Theory: A Student Text (2nd Edition), London: Sage.
Electives
During the second semester (January 2012 onwards), you will study TWO elective modules. The list of elective modules outlined in the prospectus is subject to change, but for 2011/12 it is expected that the following modules will be available for you to advance your studies:
• A Critical Inquiry into Consultancy
• B2B Marketing and Supply Chain Management
• Consumption, Society and Culture
• International Marketing
• Quantitative Marketing Intelligence
• Services Marketing
You will be asked in October to select your two preferred options from this list.
These are very exciting times at the School of Management and we look forward to welcoming you soon.
作者: tindy 时间: 2011-9-2 08:53
这个是让你提前预习
Jobber, D. (2009) Principles and Practice of Marketing (6th Edition), Maidenhead: McGraw-Hill.
这本是课本~~~对很多门课都很有用
Baker, M. and Saren, M. (2010) Marketing Theory: A Student Text (2nd Edition), London: Sage.
这本书一本课的课本 很类似
A Critical Inquiry into Consultancy
• B2B Marketing and Supply Chain Management
• Consumption, Society and Culture
• International Marketing
• Quantitative Marketing Intelligence
• Services Marketing
这些是下半学期的选修~~~开学不久就会让选课~~但是上学期末 还可以再改
现在可以先考虑一下喜欢哪门
很火的2门是
B2B Marketing and Supply Chain Management
Services Marketing