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1. Innovation management and new product development 3rd.(text book)
2. Principales and practice of marketing 5th.(text book)
3. Marketing research 3rd. (text book)
4. Strategy brand management (text book)
5. Business research methods 2nd. 虽然不是text book, 但是在FOK 和写毕业论文的时候很有用~~~~
6. Principles of services marketing 5th. (text book)选修课services markeing的text book
7.Sales promotion
8.Principales o marketing
9.Consumer behaviour
10.Global marketing management
11.Principles of marketing
还有相关的中文书籍:消费者行为; 行销研究; SPSS等.
另外买书就送上课的课件, 及大量的journal.........
联系方式: 电话 077-6666-0554, 0795-5894-364。。。 QQ, 173240389 (注明是买书~~~~) 联系人: susan 价格打电话联系哈 ~~~
[ 本帖最后由 susanKIM 于 2010-8-17 17:34 编辑 ] |
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