请问MSC MARKETING的前辈们，收到这封书单邮件后应该怎么准备

eveyzhong

Reading
The semester 1 reading lists will be published when you join us. Prior to arriving you may wish to prepare yourself with some preliminary reading. The following texts are recommended:

Jobber, D. (2009) Principles and Practice of Marketing (6th Edition), Maidenhead: McGraw-Hill.

Ellis, N. et al. (2010) Marketing: A Critical Textbook, London: Sage.

Baker, M. and Saren, M. (2010) Marketing Theory: A Student Text (2nd Edition), London: Sage.


Electives
During the second semester (January 2012 onwards), you will study TWO elective modules. The list of elective modules outlined in the prospectus is subject to change, but for 2011/12 it is expected that the following modules will be available for you to advance your studies:


•        A Critical Inquiry into Consultancy
•        B2B Marketing and Supply Chain Management
•        Consumption, Society and Culture
•        International Marketing
•        Quantitative Marketing Intelligence
•        Services Marketing


You will be asked in October to select your two preferred options from this list.

These are very exciting times at the School of Management and we look forward to welcoming you soon.

tindy

这个是让你提前预习

Jobber, D. (2009) Principles and Practice of Marketing (6th Edition), Maidenhead: McGraw-Hill.

这本是课本~~~对很多门课都很有用

Baker, M. and Saren, M. (2010) Marketing Theory: A Student Text (2nd Edition), London: Sage.
这本书一本课的课本 很类似

并外一本是课外读物

我建议 先看第一本~~~ 不过肯定看不完~~书太厚

可以挑着看

学妹如果有买书的打算 可以去我发的贴看看 （不好意思，有点广告嫌疑，上半学期，下半学期的书我都列出来的，可以看看）
http://www.leicesterbbs.com/bbs2/thread-32073-1-2.html

tindy

补充一下

        A Critical Inquiry into Consultancy
•        B2B Marketing and Supply Chain Management
•        Consumption, Society and Culture
•        International Marketing
•        Quantitative Marketing Intelligence
•        Services Marketing


这些是下半学期的选修~~~开学不久就会让选课~~但是上学期末 还可以再改

现在可以先考虑一下喜欢哪门


很火的2门是
B2B Marketing and Supply Chain Management
Services Marketing

eveyzhong

回复 xixiyang490 的帖子

谢谢你~！我要买reaserch methods和打印机~，还有么？

eveyzhong

回复 xixiyang490 的帖子

谢谢！